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Ancar Ivanhoe believes that each shopping center is a tool for social development and takes the responsibility to contribute for the improvement of welfare in the communities where it is present.

Based on this principle, the company invests in social projects not only giving financial support, but also the participation of its directors, associates and partners in voluntary work.

An example is the partnership with Junior Achievement, the largest and oldest economics and business world organization whose aim is to awaken the entrepreneurial spirit in youngsters who are still at school through involvement in projects, among them ‘The Shadow Entrepreneur for a Day’ and ‘The Advantages of Staying at School’.  Mariana Carvalho, a product director at Ancar Ivanhoe, became the president of JARJ-RJ in 2013.  Marcelo Carvalho, the co-president of Ancar Ivanhoe and founder of JARJ-RJ, at the moment is on the Junior Achievement Brazil, Board of Directors.

Another major example is the ‘Planting for Tomorrow’, a social program at the Nova America Shopping Center with management by Cruzada. It started in 1995 and was lucky enough to be presented to ONU (United Nations Organization).  The program consists of a nursery school – serving 183 children from the ages of 4 months to 3 years and 11 months. Also, a Youth Program that offers SESI/SENAI professional courses, EJA (youngsters and young adults’ education) and also judo classes with Suzana Nagai and volleyball with Bernardinho Volleyball School.