Ancar Concludes Its Post-NRF 2026 Roadshow, Bringing Innovation to Brazil’s Retail Industry

The global retail landscape is constantly evolving, and at Ancar, we believe meaningful transformation only happens when innovation is applied where business truly comes to life: on the front lines. With this vision, we concluded the Post-NRF 2026 Roadshow. Curated by FFX Group, the program traveled across Brazil, translating the key insights from NRF Retail’s Big Show in New York into practical strategies for the Brazilian retail market.

Strategic Perspective: Retail in 2026

Throughout the roadshow, discussions reinforced that success in retail requires an integrated approach. Physical stores and shopping centers have evolved beyond points of sale to become strategic brand assets—spaces designed to deliver experiences, foster emotional connections, and strengthen customer relationships.

Artificial Intelligence, one of the central themes of this year's NRF, played a key role in these conversations. At Ancar, AI is already embedded in our operations. Our entire CRM strategy is supported by AI-powered solutions that help analyze data and generate actionable insights. The goal is clear: transform raw data into intelligence that enables real-time personalized communication, creating more seamless, agile, and transparent interactions between brands and consumers.

A Nationwide Journey: Nine Cities, One Purpose

To make these insights accessible across the country, the roadshow traveled through every region of Brazil between January and March. The program visited São Paulo, Rio de Janeiro, Belo Horizonte, Brasília, Cuiabá, Porto Alegre, Fortaleza, Natal, and Porto Velho, directly engaging more than 2,300 participants while strengthening local retail networks.

According to Cecília Ligiéro, Ancar’s Marketing, Sales and Innovation Director:

"Traveling across Brazil reinforced our belief that innovation only matters when it creates real value for retailers and consumers. Discussing the role of Artificial Intelligence and the evolving importance of physical retail across nine cities confirmed that the future of retail is hybrid, human-centered, and data-driven. Our mission is to transform global trends into tangible business opportunities."

Building the Future of Retail

The conclusion of this year's Post-NRF Roadshow reinforces Ancar’s commitment to connecting the retail industry with knowledge, innovation, and strategic intelligence. We thank all of our partners who joined us on this journey and look forward to continuing to shape the future of retail together.